When we are in our 20s, the amount of collagen that our bodies produce can start to decline² at an estimated rate of 1% in our skin every year^3-4.
This means that our skin cell structure starts to weaken which results
in visible signs of ageing such as wrinkles, dryness and loss of shape
to our skin¹⁰.

Collagen is vital for skin elasticity. It can be greatly affected by endogenous and environmental factors such as ageing^2-5, UV radiation⁶ , pollution⁷, smoking⁸ and poor nutrition⁹.

Recently collagen peptides have gained a reputation for their ability to positively influence human collagen metabolism^11-13.